Thursday 9 October 2014

Digital News Production: INFLUENTIAL NEWS PROGRAMMES!

For our News channel, our group decided we wanted to create a programme that wasn't too formal yet give out the necessary information for the audience.

I began looking at news channels and found that the BBC's style of narrative could fit what we're looking for. They are a non biased news channel that has a catchy theme tune and branding that suits there themes and is easily recognisable.

Here is the BBC news intro.

The introduction is really simple yet we can easily identify that we're watching the BBC news even if we're not paying attention to the screen.
The BBC has a clear logo that stands out and is extremely eye catching

This is the sort of logo we want for our nature channel, for it to be very simple, yet have a strong identity. 
We decided we're going to go for typical autumn themed colours on our logo such as dark browns and greens. 

I think the logo and colour theme is extremely important when creating a news channel as it's what the audience identifies you and remembers you by so it's important that it stands out and is easily recognisable.

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