What's our Unique Selling Point?
To create a strong documentary, we need to have a Unique Selling Point, a USP is what makes your documentary individual to your niche audience and what pushes it to be viewed by an audience and hooks them into carrying on watching it.
I believe that our USP is the fact we are making a non stereotypical Cathedral video which focuses around the apprentices - not the cathedral. We also are using fresh, upbeat music to create a unique promotional documentary and focusing on a younger audience as the apprentices are in the demographic 18-25 and fit into stereotypical young psycho-graphics such as, are very sociable, follow networks such as Facebook and Twitter and go to festivals and clubs in there spare time.
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