Who are our target market audience?
As our documentary is for Canterbury Cathedrals you tube channel, our audience is mainly be web based, such as tourist, historians; young enthusiastic stonemasons, experienced stonemasons and visitors of the cathedral website/youtube channel.
Are audience is quite a niche audience as stone masonry has quite a small population which is why we are trying to get more people to be interested in the hobbie/job.
Demographics & Psychographics.
Demographics:
Our audience will be a range of ages between the younger audience around 18-25 and then the older audience which could range between 50-80. However, the age could change as there is no particular age to be interested in stone masonry. We believe we could have a younger audience as there are apprentices that work at the Cathedral that are enthusiastic in wanting a career in stone masonry which could influence others. There is also a high stereotypical amount of older people who are interested in the cathedral.
The gender for our audience can be male and female.
The class for our audience could be a range of working class/middle class to upper class - if they are highly fortunate and are interested in collecting artifacts.
Psychographics:
The older audience could be interested in reading and writing.
The younger audience could be interested in attending social events and with friends and attending classes to encourage their knowledge in crafts and stone masonry and stain glass artwork.
We also found that;
The Cathedral You Tube channel has 44 subscribers
Their Twitter account has 772 followers and the page is very active, receiving on average 10-tweets/re-tweets a day from either themselves or followers.
Their Facebook info page has 5600 likes, and 79,000 people have visited the location; with tourists posting frequently on the reviews section at the bottom of the page.
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