Commission Documentary Unit 3: A Roll vs B Roll

A Roll Vs B Roll.

When shooting our documentary, we need to make sure we shoot A ROLL and B ROLL. Shooting both of these will allow the edit to be smoother and easier to edit as we will have B roll to cut to to support someone talking about something specific in an interview. It will also allow us to cut to B roll footage if there is a really wrong jump cut. 

What is A Roll and B Roll?

A roll: This is our primary footage that we will use. For example it could be someone being interviewed. We use this as the main footage and when editing we add cut aways and B roll footage on top.

B roll: This is secondary footage used to support interview or narration for example a man could be talking about playing football in an interview - this is A ROLL. We would then cut to a shot of him kicking around a football, or a cut away of his feet moving around - this is B Roll. B Roll can also be used to cover errors such as jump cuts or if the interview is too long and it needs cutting down.

A roll is melody, B roll is harmony.

When editing, you generally go back and forth between a roll and B roll to create a continuous interesting documentary instead of a few shots of a static interview.

Commission Documentary Unit 3: Pitch Feedback

Today we had a pitching session with Helen Curston, Fergus Malone and Sam Bickley. We had to pitch our idea to them and then after wards come back and receive feedback on our actual pitch, the documentary idea and also presentation skills. 

Firstly, all the panel agreed that we should name our documentary ''The Cathedral Apprentices'' after we had pitched a few names to the panel.

Commission Documentary Unit 3: Pitch

Here is the final pitch I made for the pitching session on Monday.

''Stone masonry, historical artifacts and stained glass are all the exquisite elements that make Canterbury Cathedral the place for tourists and craftsmen. In this exciting documentary we see behind the scenes of the 

work that gets put into creating the astounding pieces of art.''

Commission Documentary Unit 3: Steve Manuel.

When Vittorio and myself visited Canterbury Cathedral today with the class we went to a small stone masonry section where we found and filmed Steve Manuel. For us this was a huge plus as we had been researching into Steve and the work he does at the cathedral as we want him for one of our main characters in the documentary.

Steve is the stone masonry head of the apprentices. He teaches the apprentices and also creates stone work for the window frame that is currently being re created. Steve used to be a apprentice at the cathedral himself, however now he works there teaching others. I think this is a great opportunity for our documentary as we want to film the apprentices at work, and because Steve also used to be an apprentice we can talk about the journey he took and how it felt to develop into the head of the apprentices.

Throughout the afternoon Steve was really helpful to work with as he said to us ''is there any particular shots you want?'' and ''just ask if you want me to do anything'', this was great as we knew that he would be excellent to work with in our documentary and he was very professional and patient the whole time. Steve also allowed Vittorio to have a go himself at chipping the stone which we also filmed.

We got a lot of shots of Steve chipping off the stone and calving it which are a professional standard that we could possibly use for our actual documentary.

Fig 1. Steve Manuel.

Commission Documentary Unit 3: Canterbury Cathedral Field Trip

Finished short documentary...

Commission Documentary Unit 3: What's our USP?

What's our Unique Selling Point?

To create a strong documentary, we need to have a Unique Selling Point, a USP is what makes your documentary individual to your niche audience and what pushes it to be viewed by an audience and hooks them into carrying on watching it.

I believe that our USP is the fact we are making a non stereotypical Cathedral video which focuses around the apprentices - not the cathedral. We also are using fresh, upbeat music to create a unique promotional documentary and focusing on a younger audience as the apprentices are in the demographic 18-25 and fit into stereotypical young psycho-graphics such as, are very sociable, follow networks such as Facebook and Twitter and go to festivals and clubs in there spare time.

Commission Documentary Unit 3: Target audience

Who are our target market audience?

As our documentary is for Canterbury Cathedrals you tube channel, our audience is mainly be web based, such as tourist, historians; young enthusiastic stonemasons, experienced stonemasons and visitors of the cathedral website/youtube channel.

Are audience is quite a niche audience as stone masonry has quite a small population which is why we are trying to get more people to be interested in the hobbie/job.

Demographics & Psychographics.

Demographics:

Our audience will be a range of ages between the younger audience around 18-25 and then the older audience which could range between 50-80. However, the age could change as there is no particular age to be interested in stone masonry. We believe we could have a younger audience as there are apprentices that work at the Cathedral that are enthusiastic in wanting a career in stone masonry which could influence others. There is also a high stereotypical amount of older people who are interested in the cathedral.

The gender for our audience can be male and female.

The class for our audience could be a range of working class/middle class to upper class - if they are highly fortunate and are interested in collecting artifacts.

Psychographics:

The older audience could be interested in reading and writing.

The younger audience could be interested in attending social events and with friends and attending classes to encourage their knowledge in crafts and stone masonry and stain glass artwork.

We also found that;

The Cathedral You Tube channel has 44 subscribers

Their Twitter account has 772 followers and the page is very active, receiving on average 10-tweets/re-tweets a day from either themselves or followers.

Their Facebook info page has 5600 likes, and 79,000 people have visited the location; with tourists posting frequently on the reviews section at the bottom of the page.

Commission Documentary Unit 3: Influencing Documentaries.

Commission Documentary Unit 3: What is the 'Great South Window' project?

The Great South Window Project.

At the cathedral the workers are currently working on a huge project in which they are replacing stone from hundreds of years ago from one of the largest windows at the cathedral called  the ‘great south window’. The project has been going on since 2012 and will carry on for a few years until all the old, broken stone has either been conserved or new stone has been carved to replace the old stone. The stone is being replaced as it’s getting too broken and old and is dangerous to the Cathedral as it is making the cathedrals foundation weaker. The apprentices get to be involved on the project too as Marella and Jake are both working on Minor mullions – stones that are being fit into the window, so that will be interesting to talk to them about in the interviews on how they feel that at their age they are creating something that will last for hundreds of years.

Documentary Commission Unit 3: Conservations.

At the cathedral there are two main conservations that happen;

Stone and Glass.

Stonemasonry.

Heather Newton is head of the stonemasonry conservation, joining the team at Canterbury Cathedral in 1998.

Heather has been in many documentaries talking about the Cathedral and is extremely passionate about what she does.

Heather gained a distinction in City and Guilds and a post-graduate qualification in the conservation of stone and plaster from Weymouth College in Dorst.

Stained Glass.

The stained glass conservation is also a huge beautiful place in the cathedral that also needs to be conserved and maintained to be kept bright and colourful.

Leonie Seliger is head of the Stained Glass Conservation Department. She also advices the Dioceses of Canterbury and Rochester on faculty applications involving restoration/conservation as well as new designs for windows in the churches of the dioceses.

For our project we decided to focus on the stonemasonry as Heather is the one who wants the documentary for the Youtube Channel so we thought it would be better to choose stonemasonry as Heather is extremely knowledgable about it and would be able to steer us in the right direction on who t talk to and what to focus on. Another reason we chose to focus on stonemasonry is because the stonemason yard has it's own course called the CWF - Canterbury Workshop Fellowship. This follows young apprentices on a 5 year course which begins at college level to then a degree level to become a fully trained stonemason. We want to create a fresh, unique video which is a promotional video on what the investors are putting there money into - the apprentice course.

Commission Documentary Unit 3: Which idea?

After the ideas lab, Vittorio and I spoke to Andrei about how the ideas lab went. He mentioned that the class and Helen liked the martial arts/karate idea, I asked about my idea as I wanted it to be at least considered however I was told that it's not a good idea for the amount of time we had so it wasn't mentioned in the ideas lab. If I was present I would of mentioned my idea however I wasn't so can't complain about that. Andrei told me the class and Helen liked the Canterbury Cathedral idea as no one was doing it, it would be a good idea for us to - so he told Helen to send off an email to Heather to let her know we was going to be coming to visit at a convenient time for her.

So after we had all come to the conclusion we are going to to focus on the Cathedral idea, I personally needed to develop my knowledge further on the Cathedral and decided to do some further research.

I looked at what the apprentices do at the cathedral and found that they are part of a CWF course, this is the Cathedral Workshop Fellowship. The CWF was established in 2006, the aim for the course is to enable hopeful apprentice masons to achieve a Foundation Degree (National Educational Level 5).

I looked at this post to get information about the CWF course!

http://hc.english-heritage.org.uk/content/pub/2013/cs-english-cathedral-works-dept-stained-glass-studios.pdf

I also looked into stained glass windows as I thought this was a beautiful part of the Cathedral to look at and found that behind each stained glass window there is a message that's being written. In Cathedrals the stained glass windows are trying to tell stories from the bible and use lots of different unique, bright patterns to visually tell stories about God, spiritually, mortality and humanity. 

Commission Documentary Unit 3: Educating Yorkshire

Commission Documentary Unit 3: Canterbury Cathedral Research

Our group decided to conduct some research into Canterbury Cathedral so that when we visit it to look around we would know exactly who we are looking for and the parts of the cathedral we are interested in.

In our brief a woman named Heather Newton asked for an edgy, artsy, new and original documentary which doesn't follow the stereotype of a cathedral being old, boring and only historical. Heather wants a 10 minute documentary for the Cathedrals You tube channel to have a fresh NEW look on the cathedral and concentrate on the art and creativity that happens there.

History of the cathedral...

Canterbury Cathedral in Canterbury, Kent, is one of the oldest and most famous Christian structures in England and forms part of a World Heritage Site. It is the cathedral of the Archbishop of Canterbury, leader of the Church of England and symbolic leader of the worldwide Anglican Communion.

Founded in 597, the cathedral was completely rebuilt from 1070 to 1077.

The Cathedral’s history goes back to 597AD when St Augustine, sent by Pope Gregory the Great as a missionary, established his seat (or ‘Cathedra’) in Canterbury

Currently, the cathedral has a lot of work happening to it as they are taking a large stone window out of the cathedral and replacing it with new stone-masonry work which will replace the old stone. This is a huge task to be undertaken which would be perfect for our group to look at.

Our group began to think about the stories we could tell by creating a documentary about stone masonry, the stained glass window artwork, or the historical artifacts that have been kept in the cathedrals possession for hundreds of years.

I began looking on the cathedrals You tube channel page and looked at some of the creative videos such as the stained glass windows and stone masonry.

Looking at these short videos allowed me to see a glimpse of the cathedral and what we could film. However, to be able to fully take advantage of what's there at the cathedral we are going to arrange a trip down to the cathedral.

When looking at the different sections we have considered STONE MASONRY and STAINED GLASS. 

Andrei did some research and found that 

''The people who work to conserve the Cathedral’s fabric are highly skilled artists and craftspeople. Their work requires sensitivity to the spirit of the building. The aim is to slow down the process of decay, and to replace only those parts that have lost the battle for survival.

Canterbury Cathedral currently employs 17 stonemasons, including two apprentices and one trainee. In the past there has been a tendency for masons to specialise in one area of their trade, but the demands of maintaining and preserving the Cathedral make it essential that today’s Cathedral masons are expert in all aspects of their craft, including the care and conservation of the ancient fabric. The Cathedral is a World Heritage Site and as such should be a centre of excellence for both the training and practice of crafts associated with its upkeep.We will also visit the stone masonry yard as we all discussed about creating a documentary on the stone masonry and the apprentices that work there.''

Heather Newton runs the stone masonry conservation and has frequently been involved in documentaries with the BBC in regards to the cathedral generally but also has talked to them specifically about stone masonry therefore we know she knows a lot about the cathedral and would be a great character to have in our documentary. 

Leonie Seliger is head of the stained glass conservation. Leonie has created work for St. Bartholomew's Chapel in Sandwhich and also All Saints Church in Boughton Aluph.

Commission Documentary Unit 3: Ideas Lab

Ideas lab

Today we had an ideas workshop for group ideas to pitch to Helen and our class to receive feedback,.

Prior to the ideas lab we'd all spoke about ideas we had and discussed amongst ourselves which we would take forward and pitch. 

I myself didn't  have a set story idea but I wanted to create a dramatic documentary following the story of someone whom had done something dramatic and maybe even life threatening to save or help someone. This could be someone of any age and background, stories that influenced me included a story on 'The Pride of Britain Awards' about a young girl (around 5 years old) who rang an ambulance when her mum had collapsed on the floor, throughout the programme they played a sound clip of the young girl following instructions of the ambulance lady telling her what to do for her mum- following these instructions the girl successfully put her mum in the recovery position and helped her until the ambulance arrived. The programme created a reconstruction of the accident which inspired me to want to create a re construction in our documentary. Another example was on the same programme, a bus driver was on the motorway and had fainted at the wheel - in a state of panic a brave passenger saw the drivers arm fall to the side and knew something wasn't right, the bus began to start going off the  road so the passenger went to the front and successfully drove it to a halt.

Andrei also had an idea to use a story of a man who taught martial arts and karate to young people at a community centre.

However, due to the fact I wasn't able to attend the ideas lab,,my idea didn't get put forward which I was disappointed about... Instead people thought the martial arts story sounded good and Andrei decided he wanted to do the Cathedral Story. Although I wasn't happy with the decision as we'd all discussed we didn't want to do that brief, we ended up doing it as an email got sent out to Heather (the head of conservatory at the Cathedral) telling her we wanted to do the documentary. 

I decided to try and get into the project and do some further individual research on it so I could at least know more about the cathedral.  

Commission Documentary Unit 3: Group Ideas.

Andrei kindly created a shared Google drive, this is so when each of us has ideas we can add it to the document and it will automatically update on each persons computer. This was a great idea for when we meet up - everyone can talk about ideas with each other and then if we thought of more after we can further elaborate on the page.

What is the name of the documentary/ideas?

• Apprentice at work, Cathedral’s apprentices
• Ancestry craftsmen
• Historical artifacts of the tomb
• The historical artifacts stories

Stories behind some of the glass artwork

Encouraging young artists to become interested in the stained glass artwork. - ideas for overview of film.

Style & Genre

On first introduction to Heather Newton, the head of the stone masonry conservation at Canterbury Cathedral, when we discussed about possible styles for this documentary, one thing that she specifically mentioned is that she doesn't want this documentary to be another fly on the wall, historical paint drying documentary - she would like for it to be interactive and to show the lives/characteristics of the workers whom are involved in the conservation project.

Historical style of coverage, possibly narrator driven: giving a brief account of the history of the cathedral.

Eyewitness style of coverage, character driven: experiencing a day in the life of an apprentice stonemason. It will involve a lot of interaction between the apprentices and the experienced stone craftsman at the cathedral workshop as they carry out their daily task’s. Hopefully if possible, if we know their schedule/timetable and what they’re working towards we can show a complete process of the stone being imported from the cathedrals stone mason yard - to the cathedrals workshop, then it being worked upon, and then placed on the cathedral.

The genre of this documentary is factual, and also would appear under lifestyle, as not only is it informing us of how the cathedral stone conservation is happening, but also of the people responsible for the work and there lifestyle as an individual, sort of the characters that are helping to keep the story of the cathedral alive.

What is the pitch?

1. In this exclusive documentary of Canterbury Cathedral, we see the astonishing work created by apprentices and craftsmen and the fascinating stories behind the stone masonry, artifacts and stained glass windows.

2. Stone masonry, historical artifacts and stained glass are all the exquisite elements that make Canterbury Cathedral the place for tourists and craftsmen. In this exciting documentary we see behind the scenes of the work that gets put into creating the astounding pieces of art.

3. Canterbury Cathedral, built over thousands of years ago is an unbelievable historical piece of architecture. In this documentary we will look at the troubles the cathedral faces to repair itself and the people behind the works. We will also have a sneak peek into the historical artifacts which are held in the cathedral’s secret tomb.

A brief outline of the story you wish to tell?

- Brief history on Canterbury cathedral

- The work that’s being done to conserve the stone monuments

- The day to day work of the stone masonry apprentices

- Who creates the stained glass and the process?

- The work that is created and where the stories come from behind each piece of work.

Where the historical artifacts come from behind each piece and the story behind them.

What is the USP?

Our unique selling point is, you’re getting exclusive inside story on the work of the stonemasons at the Canterbury Cathedral.

An insight into the Cathedral and the work that goes on in each section.

Who are our audience?

Because our documentary is for Canterbury cathedrals you tube channel, our audience is mainly be web based, such as tourist, historians; young enthusiastic stonemasons, experienced stonemasons and visitors of the cathedral website/youtube channel.

Are audience is quite a niche audience as stone masonry has quite a small population which is why we are trying to get more people to be interested in the hobbie/job.

Demographics & Psychographics.

Demographics:

Our audience will be a range of ages between the younger audience around 18-25 and then the older audience which could range between 50-80. However, the age could change as there is no particular age to be interested in stone masonry. We believe we could have a younger audience as there are apprentices that work at the Cathedral that are enthusiastic in wanting a career in stone masonry which could influence others. There is also a high stereotypical amount of older people who are interested in the cathedral.

The gender for our audience can be male and female.

The class for our audience could be a range of working class/middle class to upper class - if they are highly fortunate and are interested in collecting artifacts.

Psychographics:

The older audience could be interested in reading and writing.

The younger audience could be interested in attending social events and with friends and attending classes to encourage their knowledge in crafts and stone masonry and stain glass artwork.

Who are target market audience?

To help identify our audience, Andrei used some SEO techniques to see what information he could pull from the internet in regards to stone masonry. This is what Andrei said;
''to see how many searches it gets, where the searches are coming from, and what other keywords that are either associated with stone masonry and Canterbury cathedral. These keywords would determine how a user is directed towards the video, via the keyword association, as this would be used as a secondary means for advertising. Even though the list of keywords might seem laborious, this is very important as stated earlier to see where the possible entry points to this video are coming from. (show SEO research) http://aallenuca.blogspot.co.uk/
2014/03/commissions-unit-seo-marketing-
research.html ''

We also found that;

The Cathedral You Tube channel has 44 subscribers

Their Twitter account has 772 followers and the page is very active, receiving on average 10-twitter post/ re-tweets a day from either themselves or followers.

Their Facebook info page has 5600 likes, and 79,000 people have visited the location; with tourists posting frequently on the reviews section at the bottom of the page.

Documentary Commission Unit 3: BBC Documentary Comission Outlines

BBC Outlines.

If creating a documentary for the BBC, we need to know the rules and regulations to follow and the style of work the BBC creates.

I decided to visit the BBC's commissioning website to have a look at what they look for and the style of work they want.
Here is a link to the website.

http://www.bbc.co.uk/commissioning/briefs/tv/browse-by-channel/bbc-three/

For the BBC 3 channel, it's very specified, they want key priorities which are:

• The channel needs to be disciplined about focusing on the young - its centre of gravity will be 16-34 year-olds: people who are young in spirit and mindset.
• BBC Three is ‘Never Afraid to Try New Things’ and that’s why we will continue to innovate with breakthrough comedy, stand-out entertainment, brave documentary and intelligent factual formats. Our content needs to have potential to innovate across platforms.
• BBC Three should provide an environment for the development of new ideas and talent and for existing talent to take risks, becoming a genuine laboratory for BBC One and BBC Two.

they are looking for comedy, drama, entertainment, documentary and current affairs and factual.

Here is a link to the website for other BBC channel outlines and styles for each different hybrid channel such as BBC 1, BBC2, Ceebebies...

http://www.bbc.co.uk/commissioning/briefs/tv/browse-by-channel/

Looking at the BBC outlines will help us as creators establish what style we need to focus on to create a documentary for the BBC.

Commission Documentary Unit 3: What is a documentary?

What Is A Documentary?

I first wanted to figure out what exactly IS a documentary? To do this I looked at videos online which interviews film makers and directors explaining their defintion of a documentary.

I visited http://www.desktop-documentaries.com/what-is-a-documentary.html and found the page really interesting as it not only had a video and a written explanation of what a documentary is - it also gave examples of documentaries to watch to look at the different styles that can be used.

''Documentaries can be funny, poignant, disturbing, ironic, absurd, inspirational, amusing, shocking or any combination.

It is a genre of movie making that uses video & film scenes, photographs and/or sound of real people and real events which when edited together creates a particular story, viewpoint, message or experience.''

I also researched into what features should go into a documentary such as the narrative style, if it's an actuality piece, the visual elements, and any sound effects or music tracks.

What features go into a documentary? 

SCRIPT: The script is extremely important in our documentaries as it contains the basic story for our film, the shots that we want, and supports what we want to film. You can also include voice over in your script and also words of those you have interviewed for research.

TREATMENT: The treatment is usually 1-2 pages however can be up to 5/6 pages long. It is very important as it works as a synopsis and blue print for your documentary. You can write down a basic story of what you want in your documentary whilst also backing it up with the research you have under taken and talk about the MAIN CHARACTERS whom we will interview and the LOCATIONS we will visit whilst on our shoot.

VISUAL IMAGERY: The visual images are critical in a good documentary as they provide the visual support for your script and brings it to life. It's important to build a large image collection as you are doing your research, instead of waiting until you are putting the documentary together last minute.

MUSIC OR SOUND EFFECTS: Music can be extremely useful when cutting to B Roll dramatic scenes and can also change the feel of a documentary adding moving music to a film, or up beat music to a film to change or enhance the tone and story. However, we music make sure the music and sound effects cannot be too loud or distracting from our actual narrative as your narrative is the most important aspect of  a documentary.

Narrative styles?

• Character driven narrative. - This is when what the character/interviewee is saying is continually playing over footage and controlling what happens is the documentary as they are the ones telling the story - not us. 

EXAMPLE: 

I found this trailer for a documentary named 'After Happily Ever After'. The documentary follows a couple whom are newly married interviewing other couples that have been married for years, and also people who's marriages have broken down. The main character tells the story based on her story - however the people she's interviewing also drive the documentary story along as we follow what they say and the secrets in a strong marriage. I found this documentary interesting as Kate Schermerhorn (the main character) isn't only the main characher driven narrative person as she interviews others too.

• Plot driven- this is when an event takes over the structure and story of a documentary through cause and effect.

EXAMPLE: 

• Actuality - actuality is a documentary style which captures events and does little if anything to control them. However it's difficult to film as you will not have characters repeating the action, therefore continuity can sometimes be a problem. Allowing the subject to enter the frame and leave the frame helps create an edit point therefore helping continuity become clearer.

EXAMPLE: ''Cops With Cameras''  is a great programme to look at how to shoot actuality and the challenges faced. It can be hard to film because when the police are going into a raid they don't know what is about to happen therefore everyone needs to be prepared for a variety of outcomes. It can also be really dangerous and scary as the camera op gets ONE chance to get all the shots they want as you can't repeat a raid and ask them to do that again.

• Sequences - Sequences are individual shots which are constructed and controlled so that they are captured perfectly into a piece of continuity editing.

Comission Documentary Unit 3: Research Ideas.

We have already begun discussing ideas for the documentary and how to come across creating a documentary. For example Andrei created a group message and sent a link to the Lynda tutorials to a documentary tutorial by Jeff Sengstack which tells you everything you need to know about how to create a documentary.

I also began thinking about all the different definitions of heroism there is as our group doesn't want to do a stereotypical war hero story as we want something new, original and to have a reason for the story. I gave the idea that we could put an advert out in the newspaper asking people to nominate people whom they think have done something heroic, from young to old - I got this idea from watching the ITV programme The Pride of Britain Awards which is a really interesting programme that invites people to a large awards ceremony to receive a Pride of Britain award of a variety of celebrities and shows the courageous things they have done. This can range from saving someones life to help look for research into different charities based on something that's happened to them or someone they know. The programme was first televised in 1999 and has been running for 15 years with the presenter Carol Vorderman.
http://www.prideofbritain.com/

Here is a Youtube clip of The Pride of Britain Awards and some stories which have been recognised.

I also researched into courageous people as this can also be defined as a hero in someones eyes. I found this video off Youtube asking people what the most courageous thing they've done is. A lot of people really didn't know what to say - which made them think about stepping up... However a few people said they'd saved peoples lifes when they was young and some people named others that they thought was courageous. The video was really inspiring as it shows the different levels of courage and heroism.

Comission Documentary Unit 3: Group

For the Comission Unit, I am working in a group with Andrei Allen and Vittorio Falcucci. We have chosen to work together as first of all me and Andrei have worked together once previously and choose decisions well together as well as helping each other out and both knowing knowledge on different things so was able to help each other out. I also chose to work with Vittorio as I have chosen him previously for crew work and he has always been extremely reliable and even stood in for a cast that had let me down once. He is also extremely creative and both our ideas bounce off each other. Andrei and Vittorio have also created some good camera work in the past as in the Directions Unit 2, both of them had a lot of coverage, a variety of camera shots and a good story idea.

In our group we all agreed to choose the brief: BBC3 - 'My Hero' - stories of heroism

Comission Documentary Unit 3: Brief

Today we started our third Unit: Comission Documentary. In groups of 2/3 we are challenged to conceive, develop, script, shoot and edit an original 10' documentary which fits the following brief:

-BBC3 - 'My Hero' - stories of heroism.
or
-Canterbury Cathedral - film for their Youtube channel about the artists and artisans work to keep the beauty of the cathedral alive.

We must create a 25-50 word pitch for the idea for the documentary along with creative vision for it's visuals including ideas for locations and characters.