On a blog, I found some information about what to consider when thinking about our audience.
''In widest terms, to whom would you like your story to appeal to? David Heyman returned from a producer on the Warner Bros lot with the ambition to make children's movies. Painstaking research yielded JK Rowling and Harry Potter.''
The basic demographic questions I need to ask are:
Sex? Male Female
Age: Child Teen 20's 30's 40's 50's 60's
Status? Single Married Divorced
Education: High school College Graduate
Income: Low Average High
Sex? Male Female
Age: Child Teen 20's 30's 40's 50's 60's
Status? Single Married Divorced
Education: High school College Graduate
Income: Low Average High
Further questions I found which may seem irrelevant but definitely help to build an audience profile are; where they live, do they rent or own their own homes.
''Empire Magazine has built their entire success around creating an audience profile avatar named Eric: a 20 something essex boy. Whenever they have a story idea they ask themselves if Eric would like it.
Finding out who your audience is could actually help you writing your story too!''
This is really interesting, when writing I should always be considering whether my audience will like it, if they will understand it, how they think, and any other questions which relate to them.
On Kansas Marketing, I found a template of demographics and psychographics that I can use to determine my audience.
It is really helpful as it has a variety of questions that I should be thinking about my audience including hobbies, lifestyle and personality traits.
I also found a table that puts my audience into a bracket of the type of work they do. My audience would fit into the category C2 and D and E. Skilled workers, semi skilled workers and unemployed and students. Knowing my audience aren't high up and are students also helps to determine the age range. For example, people who are in the class A group probably would't be interested in a low budget short film that is a mystery drama, they probably can get thrills other ways, which students can't, students rely on entertainment through movies due to not having the money to get thrills other ways.
Psychographics.
Psychographics are factors about the audience which are more relatable to psychology or behaviour. Psychographic measures include, personality traits, values, opinions, lifestyle, actives, hobbies, entertainment preferences etc.
Psychographics are very important when considering the audience as finding the hobbies and traits determine if someone would even watch your film. Young audiences have more spare time than businessman, and therefore, would more likely watch your film. People with busy lifestyles and a different entrainment preference such as going out to bars or work do's, would less likely watch our film due to their busy lifestyle.
Considering this information, I have created an audience profile based on demographics and psychographics of my audience.
‘I Pull The Strings’ can
reach out to a range of ages, there is something for everyone; mystery, drama,
power, and a variety of three-dimensional characters. However, targeting a
specific audience can help to develop the film around that audience groups needs
and expectations.
The Demographics’ of our audience are as follows:
Gender: Male and
Female
Age: 15 – 24
Single teenagers / married young adults
Education: School
– Higher Education
Geographical
Location: UK – South London
Class: Working
Class: Low Income
Working Category:
C2 and D. Skilled manual workers and semi – skilled and unskilled manual
workers.
Race: All
Investigating the demographics of our films main social
media page, Facebook, found that our posts where reaching 51% women and 49%
men. 50% of our target audience are in the age bracket 18-24, whilst the rest
is spread over 25 – 34 and all the way up to 56-64, with one very small niche
1% being over 65. This information is based on our audiences’ active
interaction in our films posts. A similar film with the same nature and tone is
Black Swan; one of the Top 20 UK films of 2011 with an audience of a majority
of 15 – 25. Noting our average age is 18 – 24 and similar films targeting young
audiences; our target age range for our film is 15 – 24.
The film involves a lot of mystery, which appeals to both
male and females. Individual characters in the film may differentiate what
gender watches the film. For example, Bethany’s background of dance and
performing arts could stereotypically meet the demands of females and the
high interest in it. Moreover, Francis’ character may attract men who hide behind power. Underneath Francis’ masculine and powerful persona, is an insecure man.
Bethany’s character has a wide range of traits and
personalities that can be relatable to the audience, causing a wider variety of
ages to watch the film.
Lucy could attract both males and females. Males would be
attracted to her domineering, sexy, business-like look, whilst women may see
her as a role model due to her confidence, success and powerful nature.
The Psychographics of our audience are as follows:
Personality: Outgoing,
sociable and friendly.
Active or Passive:
Active audiences who will engage with the programme and have opinions of their
own to share on social media.
Interests:
Socialising with friends, enjoys problem solving, enjoys relaxing on evenings
on social media, going to the cinema, enjoys similar shows such as Pretty
Little Liars, Seven and Dexter.
Lifestyle: Busy
with University work, enjoys dining out occasionally.
Values in the
Psychographic groups: Aspirers, succeeders and explorers.
Attitudes: Some mature
views to comprehend more twisted storylines.
Our target audience will be young adults that are Explorers: These people are driven by a
need for discovery, challenge and new frontiers. Explorers are often the first
to try out new ideas and experiences. They will also be very sociable and enjoy
spending time with their friends at the cinema, dining out and socialising via
online media such as Twitter, Facebook and Instagram. The audience will be
active and form opinions of their own, along with striving to succeed and
seeking status.
Classification:
12A
According to the BBFC a 12A film means that an adult must
accompany a child when watching a certain film – due to some scenes causing the
child to feel unsettled. In ‘I Pull The
Strings’ the film doesn’t have any strong language or a large amount of
violence, however, some scenes may cause distress or scare children. An example
is in the scene where Francis has Bethany tied up in the cellar and the tension
is building up, although nothing scary happens, the build up may cause anxiety
in young children. Another scene, which may cause unease for children, is when
Bethany is performing on stage and Francis pushes her and slaps her. If the
scene was much more violence, we would have to class the film as a 15, however,
it’s very slight and therefore we can allow it to be a 12A. The overall nature
of the film is very chilling and twisted and due to children not understanding
the psychological values and becoming scared, the film must be classed as 12A.
No comments:
Post a Comment